普通高等教育“动画与数字媒体专业”规划教材 数字媒体专业英语【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

普通高等教育“动画与数字媒体专业”规划教材 数字媒体专业英语PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Chapter 1 Industry Background3

UNIT 1 Digital Contemporary Life3

Text A Disney Buys Pixar3

Text B Chinese Make Big Push into Animation9

Text C WeChat：The Chinese Chat App Stealing Weibo's Thunder12

Reading Material 7 Lessons You Can Learn from Shooting with a Camera Phone15

UNIT 2 The Rise of Digital Media Industry19

Text A Digital Art in China19

Reading Material Wall Street Has Made Hillary Clinton a Millionaire22

Chapter 2 Art Background27

UNIT 3 Dadaism27

Text A Dadaism27

Reading Material Duchamp31

UNIT 4 Pop Art34

Text A Pop Art Pioneer Richard Hamilton Dies at the Age of 8934

Text B Restless Genius：Pablo Picasso37

Text C Andy Warhol and the Can That Sold the World by Gary Indiana40

Reading Material“My Mind Split Open”：Andy Warhol's Exploding Plastic Inevitable44

UNIT 5 Montage47

Text A Montage（filmmaking）47

Reading Material Taxi Driver（1976）51

Reading Material Avatar 3D Film Employs Cutting Edge Visual Effects54

Chapter 3 Technical Elements61

UNIT 6 Overview Of Computer61

Text A Evolution of Computer61

Reading Material Who Invented the Computer？68

UNIT 7 Multimedia Computer Technology72

Text A Windows Media Player 1272

Text B Adobe Fast Facts77

Text C Adobe Character Animator80

Reading Material We Had No Idea84

UNIT 8 Computer Graphics87

Text A Apple's First Macintosh Turns 2587

Text B How Mandelbrot's Fractals Changed the World90

Reading Material Listening to Geometry93

Reading Material The Backbone of Fractals：Feedback and the Iterator95

Chapter 4 Professional Outlook99

UNIT 9 Vi rtual Reality99

Text A Building a Digital Museum99

Text B 5 Ways Virtual Reality Will Change Education102

Text C Don't Compare Virtual Reality to the Smartphone107

Reading Material“China's Google”Baidu is Making Smart Glasses110

UNIT 10 Augmented Reality112

Text A 7 Ways Augmented Reality Will Improve Your Life112

Text B Can Augmented Reality Help Save the Print Publishing Industry？117

Text C（geolocation＋augmented reality＋QR codes）Libraries120

Reading Material GPS App Keeps Drivers'Eyes on the Road123

UNIT 11 New Media Advertisement126

Text A Mobile Advertising Is Soaring While Newspapers Continue Their Inexorable Decline126

Text B 8 Reasons to Join the Digital Media and Advertising Industry129

Reading Material What is Digital Media？132

UNIT 12 Ul135

Text A Realism in UI Design135

Text B Experience vs Function—a Beautiful UI is Not Always the Best UI139

Reading Material Eye-Catching Mobile App Interfaces with Sleek Gradient Effect142

UNIT 13 Web Design151

Text A Design Trend：Ghost Buttons in Website Design151

Text B How To Create a Web Design Style Guide156

Reading Material 11 Web Design Trends for 2016164

UNIT 14 Information Design171

Text A What Is Information Design？171

Text B Physical，Cognitive，and Affective：A Three-part Framework for Information Design176

Reading Material Audible Information Design in the New York City Subway System：A Case Study180

UNIT 15 Architectural Animation184

Text A Making of Phoenix 8 Vieques House Animation184

Reading Material Architecture Software197

UNIT 16 Visual Communication200

Text A Type Basics200

Reading Material Style Tiles and How They Work205

UNIT 17 0nline Game211

Text A Angry Wingless Birds are Taking Over211

Reading Material Apple Buys Star Wars Tech Firm Faceshift to up Its VR Game219

Reading Material Microsoft Pays$2.5bn for Minecraft Maker Mojang220

参考文献224